This demographic values structured, safe and results-driven programming — and they often represent some of the most loyal members in a club. MarketsandMarkets is a competitive intelligence and market research platform providing over 10,000 clients worldwide with quantified B2B research and built on the Give principles. Frank Britt says AI-powered robotic massage company Aescape has a bright future despite recently entering insolvency proceedings. At the Willpower Catalyst Series event in NYC, leaders from AG1, Beekman 1802 and Evolv shared their playbook for building trusted, category-defining wellness brands. Australian company Viva Leisure is expanding its fitness portfolio with the low-cost option, aiming to fill the gap of affordable gym memberships. Built for commercial use, accurate tracking and daily durability are built in.
Training Programs
In fact, 89% of studies have found a positive connection between exercise and mental health. You can get started by offering specialized services like red light therapy, meditation, etc., partnering with nutritionists or biohacking coaches, and creating an environment to promote relaxation and well-being. “We’ve now partnered with the Special Olympics New York to create an on-demand workout series for people with intellectual disabilities. So, Tone House TV is a viable business vertical, and we’re scaling it up.” Shaun Jenkins, head coach at Tone House, New York City’s fast-growing fitness facility, tells McKinsey. Fitbit, the popular wearable tech brand, had 128 million users as of late 2023. According to the IDC, the global wearable device market is expected to reach 431.8 million units by 2024, with a CAGR of 11.7% from 2020 to 2024.
Personalized Fitness
- You can make your gym sustainable by using eco-friendly equipment made from recycled or biodegradable materials, installing energy-efficient lighting and HVAC systems, and reducing water waste with low-flow showers and refill stations.
- AR glasses, including prototypes like the Meta Orion, are positioned to transform daily routines beyond the workplace.
- Brands will focus on creating pieces that reflect individual style while ensuring comfort and performance.
- Common examples include smartwatches, fitness trackers, smart glasses, and health-monitoring devices, which enhance convenience, productivity, and personal well-being.
- The top fitness technology trends in 2025 are transforming the way we work out, recover, and track our health.
- Stay ahead of the curve with the ultimate fitness industry forecast package.Fitness professionals who lead the market don’t just follow trends, they anticipate them.
Intensifying data privacy and cybersecurity concerns around health data arises because wearables constantly collect sensitive biometric, location, and lifestyle information. Breaches, insecure apps, or opaque data-sharing practices raise fears about misuse by advertisers, employers, or insurers, and can erode user trust. Regulators in many regions are tightening rules on consent, data storage, cross-border transfers, and security standards for connected health devices. Compliance with these expectations adds cost and complexity for manufacturers, and any high-profile incident can trigger backlash that slows adoption. Social fitness apps are on the rise, offering users the ability to connect, compete, and share their progress with others. These apps feature challenges, leaderboards and community groups, making fitness more interactive and communal.
Defence Platforms & System
Guided exercise has also transitioned from workout videos on VHS tapes to elaborate fitness apps and virtual training programs with AI avatars. Traditional strength training includes resistance exercises using free weights such as barbells, dumbbells, and kettlebells to improve muscular strength, endurance, and function. It is a key element of federal physical activity guidelines and plays an important role in maintaining bone density, metabolic health, and mobility across the lifespan. Despite these benefits, fewer than 30% of U.S. adults meet the recommended guidelines for muscle-strengthening activity.
At the same time, the industrial wearable devices market is expanding in manufacturing, logistics, and construction, where smart helmets, AR glasses, and connected safety devices improve productivity and worker safety. Although fitness technology has come a long way, it continues to make enormous strides. Moving forward, you can expect to see more connected systems tying together wearable devices with fitness equipment, social platforms, management software, and access control. Integrations with these types of tech, AI, and virtual reality (VR) will also continue, expanding options for members and creating new opportunities for gyms and fitness centers. Wearable technology includes fitness trackers, smartwatches, heart rate monitors, and GPS devices that collect real-time and trend-based health data. Advanced biosensors now capture additional indicators such as fall or crash detection, heart rhythm, blood pressure, blood glucose, and skin temperature.
Germany Workwear Market Report 2026: Trends & Forecast

Wearable technology refers to electronic devices worn on the body, such as smartwatches, fitness trackers, and hearables. From step counters to heart rate monitors, these devices offer real-time data on everything from calories to sleep quality and stress levels. Our results highlight a significant uptick in the adoption and use of health care wearable devices, from 28%-30% in 2019 [30,60] and 21% according to a 2020 Pew Research Study [61], to 36.36% in 2022. Technology solutions designed to monitor wellness in the workplace will come to the fore during 2022 as employers become more aware of the importance of encouraging fitness and wellness among their staff. We can expect to see tech being deployed by more employers – particularly larger ones – in order to gamify health activities such as gym attendance or taking desk breaks for gentle physical activity.
TOP FITNESS TRENDS FOR 2026
This trend held a top three rank in nearly all professions and age groups surveyed, reflecting its widespread appeal. HFB is the industry’s fitness apps with clear pricing leading online monthly publication and the official publication of the Health & Fitness Association. Distributed to more than 50,000 readers each month, HFB digs deep into the topics that matter most to industry executives, decision-makers and thought leaders.
Fitness Industry Traffic (FIT) Tracker
This manufacturer focuses on high-quality production while using advanced technology. With innovative concepts like layering tops and shorts sets, True Classic reflects emerging trends in fitness apparel. Their commitment to quality ensures longevity beyond just workouts, appealing to those who seek versatile activewear options as part of their lifestyle. Brands use colors and silhouettes designed for movement to cater to different body types. This shift not only enhances wellness but also connects with consumers seeking stylish, sustainable options for their active lifestyles.
Personalized and Tech-Driven Wellness

Low-impact workouts are becoming a go-to for people seeking strength, flexibility, and mobility without the strain of high-intensity training. Pilates, in particular, has made a huge comeback, especially on reformer machines and structured mat routines. From AI-powered coaching to mindful mobility routines, here are the 10 fitness trends reshaping how we move, recover, and thrive in 2025. 2026 marks the moment where the digital and physical sides of fitness finally operate as one. Members want guidance, personalization, flexibility, and belonging—and digital ecosystems allow operators to deliver all of it at scale.
A Peek Into the Future of Personalized Workout Plans
Even with the surge in usage of GLP-1 medications like Ozempic, exercise remains essential in weight management. Regular exercise not only helps shed pounds but also preserves lean muscle, boosts metabolism, and keeps your body functioning optimally. However, this milestone also requires adjusting our lifestyles to suit our changing needs and capabilities.
Signos Secures $20M To Scale CGM & Behavioral Coaching in the GLP-1 Era
MyFitnessPal, for instance, which is currently the most popular fitness app in the world with 200 million active users, generated a staggering $310 million in revenue in 2023. You might be surprised to know that you’ve probably been using a nootropic all along. Coffee, a daily staple for many, is a natural stimulant that can boost your focus, energy, and alertness. Meanwhile, Red light therapy can help your skin look better, reduce swelling, and heal faster.Biotech CEO even claims to have reversed aging by 5 years with a $2 million biohacking program, as reported by Bloomberg. On the flipside, gyms that implement a mix of digital and in-person strategies can expect to see a 20-25% revenue growth and a 30% increase in member retention. Data for this study were sourced from the sixth cycle of the Health Information National Trends Survey (HINTS 6), conducted by the National Cancer Institute from March through November 2022.